1) Presentation at your booth is crucial. To maximize your success, we encourage you to stand in front of your merchandise tables and greet the locals as they pass by. Engaging in conversation can break down barriers and create a personal connection that may lead to a purchase and support for your small business. Standing in front of your booth, rather than behind the merch table, will maximize social interaction and spark new conversations. It may take practice, but the more you engage with the local community, the more familiar they will become with your brand.

2) Exclusive offerings at the 904 Pop Up event are a great way to launch new products. Drive customers to the event by offering something unique to your brand. Consider offering promotions for the first 15 customers to create a sense of urgency. Make sure to collect customer data and further engage with them on a personal level through your social media pages. Encourage your followers to tag your brand and always re-share their posts.

3) Tips for load-in: The easiest load-in process, depending on your location, is to park in the Sneakers Parking Lot and walk to your designated space on the site map. Consider using a pull cart for any heavy items or displays that may be difficult to carry. Please note that unloading is only allowed from 1st Ave North to enter the right side of Latham Plaza. Avoid parking your cars on 1st Ave North to avoid towing by the City of Jacksonville Beach. The best parking option for all vendors is the Sneakers Parking Lot, which is a paid parking lot at $12 per day. Kiosks are located at the entrances to Latham Plaza.

4) Tent supplies: Outdoor events can be challenging due to weather conditions. It is important to be fully prepared for all elements. Use weights for your tents, as staking is not allowed in the plazas. Four weights around each tent post is the best option to secure your tent. Additionally, it is recommended to have tent walls to protect your products in case of rain. This will ensure that your products are not damaged during a rainstorm.

5) Our motto at the 904 Pop Up is “Community Over Competition.” We believe in building each other up and helping each other succeed. Everyone at the 904 Pop Up supports one another, as locals support locals. While there may be businesses offering similar products, it is important not to view them as competition. Your passion for your brand will shine through, just like the rest. Being an entrepreneur is no small feat, and being part of a community of creators who share trade secrets and help each other maximize their businesses is the synergy we strive for and stand behind. Thank you for being a part of the 904 Pop Up family. We are at the forefront of marketing, engagement, and hyper-focused local community growth.

904 POP UP VENDOR TERMS & CONDITIONS – NO REFUND POLICY 

By purchasing a vendor space for The 904 Pop Up, you acknowledge and agree to the following terms and conditions:

1. No Refund Policy

All vendor space purchases are final and non-refundable under any circumstance. This includes but is not limited to vendor cancellations, schedule conflicts, inclement weather, personal emergencies, or business-related issues.

2. Cancellation Policy

If a vendor wishes to cancel, they must provide written notice at least 7 days prior to the event date. Failure to do so will result in forfeiture of their space and payment without the option to transfer.

3. Rain or Shine Event

The 904 Pop Up operates as a Rain or Shine event. Vendors should plan accordingly, as inclement weather does not warrant a refund or reimbursement. Please bring walls for your tents in case of bad weather.

4. Event Postponement

In the rare event that The 904 Pop Up organizers decide to postpone an event, vendors will have the option to transfer their payment to a future event of their choice within the same calendar year. Rescheduled events do not qualify for refunds.

By submitting payment and securing a vendor space, you confirm that you have read, understood, and agree to these terms.